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Welcome to Edward "Eddie" Isin's weekly blog, where you'll discover valuable insights on personal growth, spirituality, sales, the art of influence, and uncovering your true passion in the realms of love and relationships, health and well-being, career advancement, as well as achieving financial and time freedom.

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Escaping the Ownership Prison and Scaling

May 28, 20245 min read

“when you see that other people get through unbelievable hardships, setbacks and failures, it encourages you.” - Richard Walsh

In Episode 15 of the Transform Your Future podcast, I had the incredible opportunity to interview  Richard Walsh.  Richard is the CEO of Sharpen the Spear Coaching and the Best Selling Author of “Escape the Owner Prison: The Contractor's new way to scale, regain control and fast track growth while loving life”. His journey from hustling with a shovel to becoming an entrepreneur, scaling his business, and exiting is a testament to everything he helps current contractors do to live a fulfilling life while maximizing their income and impact.  His story is nothing short of inspiring. Let’s dive into the key takeaways from our chat.

From Shovels to Success:

Richard started his journey quite literally from the ground up. "I had to figure out how am I going to make money? What am I going to do? I'll do anything," he shared. From shoveling granite in Arizona as an employee making $5 an hour to becoming a business owner making $1,000 a day ,doing the same thing.  Richard’s story is a testament to hard work,  perseverance and successfully navigating business.

Surviving the Crash:

Richard is quick to mention that we must deal with failures.  For example the 2008 financial crisis hit Richard hard, wiping out his successful business. "In one day, I lost half a million dollars," he recalled. But instead of giving up, Richard rebuilt from scratch, learning invaluable lessons about focusing on the essentials of business. His resilience and grit, exemplified by his Marine training, is a lesson for all of us facing tough times. 

Family First:

One of the most impactful parts of Richard's story is his decision to prioritize his family. "My kids don't care what I drive, what I wear, how many trucks I have, who I know, what kind of house we live in. All they want is me to be around me," he said. This realization led him to restructure his business and reclaim his time, showing us all that success isn't just about money and business needs to serve our values.

Scaling Smartly:

Richard’s approach to scaling a business is both practical and profound. He emphasizes raising prices, defining your ideal clients, and delegating effectively. One area that Richard works on with contractors that is the most beneficial is developing a strategic vision and getting everyone in their business to be a part of that vision. "If you build your strategic vision and you're driven by vision, you'll make a lot more money," he advised. By focusing on these areas, business owners can increase revenue and reduce workload, gaining the freedom they sought when they started. Eddie chimed in, saying, "Throughout my business careers and my businesses, I have always looked at ways to basically use my time at the highest level and all those other things, anything that I don't like doing or am not interested in, I always find somebody else to do it."

Marketing Mastery:

We also delved into the pitfalls of blindly following marketing trends. "Why are you talking to people who are not the right fit? Why don't you find the people who are the right people who actually are ready to move forward?" Eddie pointed out. Richard's strategy is clear: attract the right clients and avoid wasting time on ineffective leads. He works with contractors improve their  closing ratios through refining the sales process and testing everything..

Exit Strategy Essentials:

One of Richard’s key insights was the importance of planning an exit strategy early. "What is the best time to put together your exit strategy? The best time would be before you start your business," he said. An effective exit strategy ensures you build a business that can run independently and provide maximum value when it's time to sell.

Embracing Failures:

Richard views failures as opportunities for growth. "Failures are just stepping stones; they are opportunities to learn and grow," he stated. His mindset is one we can all adopt – seeing setbacks as temporary and learning from them.

Grit and Rituals:

Finally, Richard’s daily rituals are all about setting the right tone for success. He starts his day early, works out, and ensures proper nutrition. "We are defined by our rituals. Own the first part of your day to set the right tone," he shared. These habits help maintain focus and productivity throughout the day. Eddie also added, "I own the first part of my day and I take care of myself, do what I have to do, get myself in the right mindset and take care of my health and everything so that I can move forward at a high level in the right emotional state the rest of the day."

This episode was packed with actionable insights and inspiring stories. As Richard said, "The easiest thing to do in business is make money. The hardest part is everything else." Let's take these lessons to heart and continue transforming our futures.

Transform Your Future Episode 15 - Escaping the Ownership Prison and Scalling

Listen to the Audio on Apple Podcasts [] Spotify [] and Other Networks Here

or watch the Video version below (link to youtube)

Get a copy of “Escape the Owner Prison: The Contractor's new way to scale, regain control and fast track growth while loving life”

If you are a contractor and wanting to work with Richard go to Sharpen the Spear .com

For more detailed insights and monthly topics of interest, visit [Transform Your Future](https://www.transformyourfuture.com) and join our newsletter.

Remember, if you enjoyed this episode, subscribe to the podcast and leave us a review. Your feedback helps us bring more valuable content and inspiring guests.

Stay tuned for more transformative discussions, and keep pushing forward on your journey to success!


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